Aston Villa announce exciting partnership ahead of 2024/25 adidas kit launch Aston Villa have confirmed a new partnership with sportswear retailer JD
Aston Villa have announced international sportswear retailer JD is the club’s new official retail partner.
JD have signed a multi-year agreement to stock official Villa products online and in select stores nationwide. The club says it marks the beginning of a dynamic collaboration aimed at enhancing the fan experience, delivering a diverse range of Villa products and expanding the club’s retail footprint.
Chris Heck, Villa’s president of business operations, said: “This partnership with JD, a leading global sport and fashion retailer, is going to make a big difference to the way we approach our retail operation.
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“Their international reach, alongside their huge presence in the UK, will allow us to showcase our retail offering on a world-wide scale alongside our revamped store at Villa Park.”