Lewis Hamilton is poised to sign a new sponsorship deal with Celsius, a leading energy drink brand, after his long-standing partnership with Monster Energy comes to an end ¹ ² ³. This move coincides with Hamilton’s highly anticipated switch to Ferrari in 2025, marking a new chapter in his illustrious career.
Hamilton’s partnership with Monster Energy, worth a reported $10.4 million, has been a defining aspect of his career since 2017 ⁴. However, with Monster Energy announcing its partnership with McLaren, it seems Hamilton is set to join forces with Celsius, which has been a sponsor of Ferrari since 2023 ¹ ².
Celsius has already made its mark in the Formula 1 world, with Charles Leclerc, Hamilton’s future teammate, serving as a brand ambassador ⁴. The energy drink brand’s logo has been prominently featured on Ferrari’s cars and drivers’ suits, solidifying its presence in the sport.
Hamilton’s decision to partner with Celsius is seen as a strategic move, given the brand’s existing relationship with Ferrari ¹ ². As one of the most marketable athletes in motorsport, Hamilton’s endorsement is expected to further elevate Celsius’ profile and reinforce Ferrari’s commercial goals.
With this new partnership on the horizon, Hamilton is set to embark on an exciting new chapter in his career, one that promises to be filled with thrilling racing and innovative collaborations.
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