JUST IN: TIGER WOODS I am calling of my retirement due to medical health

The deal became one of the most lucrative partnerships in sports history as Woods dominated the world of golf for more than a decade to put him second on the list of men’s major champions, three behind leader Jack Nicklaus.

Becoming one of the world’s most famous sport stars, Woods signed multiple further deals with Nike over his career, including a 10-year contract in 2013 worth a reported $200m.

Tim Derdenger, an associate professor of marketing and strategy at Carnegie Mellon’s Tepper School of Business in Pittsburgh, Pennsylvania, told the BBC the long-term partnership between Woods and Nike was “a win-win for everybody”.

In 2013, the academic was part of a research team that looked at the impact of Woods on the sales of Nike golf balls, which he switched to using in 2000.