January 27, 2025

 

The college football recruiting world is still abuzz with the shocking news of five-star quarterback Bryce Underwood’s flip from LSU to Michigan. The news put even more heat on Tigers head coach Brian Kelly, who is having a disastrous month of November.

For first-year head coach Sherrone Moore and the Wolverines, though, Underwood is a huge pickup for the 2025 recruiting class. Not to mention, this is one of the first big flips Moore can call fully his own—most of Michigan’s 2024 class committed under former coach Jim Harbaugh

Why did Underwood ultimately flip? There are various reports about Michigan’s NIL collective, called Champions Circle, which is said to be at the heart of the flip. Let’s take a look at the big names involved in the Champions Circle, who was involved in Underwood’s flip, and what it could mean for Michigan’s recruiting future

Underwood’s flip isn’t exactly coming cheap. According to CBS Sports’ Dennis Dodds, the rumored deal from Michigan is around $10 million. The New York Post reported the exact figure to be $10.5 million. According to The Advocate, LSU’s NIL deal offer to Underwood was around $1.5 million.

As far as the people responsible for the flip, Moore deserves a lot of credit. Per CBS Sports’ Matt Zenitz, Underwood took a secret visit to Ann Arbor on Monday and Tuesday, where he shadowed Moore at practice, sat in on meetings and learned more about Michigan overall.

Zenitz adds that Underwood developed a relationship with former Wolverines star and future NFL Hall of Famer Tom Brady, which also contributed to the flip.

 

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