Newcastle United make behind the scenes decision ahead of Adidas arrival this summer.
There will be a significant change at Newcastle United this summer, which Toon fans are quite pleased about.
Toon authorities are doing everything they can to increase the club’s commercial earnings, and their new kit provider is definitely helping.
Newcastle United are ready to discontinue their partnership with British kit producer Castore and instead work with worldwide mega brand Adidas.
The German kit provider is famous for Newcastle fans, with some of their best days as fans occurring when Adidas manufactured the club’s apparel. The Magpies wore the iconic brand during the 1990s and early 2000s, and they’re returning in 2024.
The team has committed to a multi-year contract with Adidas, which was officially unveiled during the Amazon Prime documentary that aired last year. It is expected to earn Newcastle £40 million a year, a significant increase over what Castore has been paying.
There have already been suggestions as to what Adidas will make for Newcastle United, and this will result in fans purchasing even more team goods.
According to iNews, the club has been putting together a large e-commerce department to ready for the expected demand.
As the saying goes, it all comes down to preparation. Newcastle are expecting fans to fully embrace the new connection with Adidas, and they should.
With Adidas on board, supporters will have an even stronger desire to purchase official club clothing. They have an excellent reputation for creating some of Newcastle United’s most memorable uniforms ever.
While Castore has created some visually appealing shirts, there have always been challenges behind the scenes. Fans have frequently complained about the quality of their items, and they have occasionally struggled to meet the overwhelming demand from Newcastle fans.
That demand is only going to increase with Adidas now in charge, and the club is bracing for when the new collaboration begins this summer.